Essential Trading Systems Corp. (ETC) wins the bid over incumbent vendor at Southwest Securities to install their “Simple Hoot ‘n’ Holler” on a nationwide basis for Hilltop Securities which is the new entity formed from a merger between First Southwest Securities and First Southwest Securities. Essential Trading Systems Corp. (ETC) provided all of the design and integration work to bridge the 2 disparate Hoot ‘n’ Holler networks together which provided a smooth transition path for Hilltop Securities to be able to deploy the “Simple Hoot ‘n’ Holler” system using their own technical staff. Today, Hilltop Securities enjoys the benefit of (4) channels of Hoot ‘n’ Holler using the most affordable and advanced VoIP technology available on the market today.
